This past Wednesday, Toyota announced a new social media campaign that we think everyone can get behind. From now until January 4, 2016, Instagram users are encouraged to replace the #selfie hashtag with #selflessie. For every photo hashtagged on the popular photo-sharing social media platform, Toyota will donate $50, up to a total of $250,000, to the Boys & Girls Clubs of America (BCGA)...
Post a selfie on Instagram with #selflessie and we'll donate $50 to @BGCA_Clubs. https://t.co/8gJS5lkqJ6 for terms. pic.twitter.com/qOT7yDyhSF
— Toyota USA (@Toyota) December 2, 2015
